Besides taping meetings, I also do scripted & edited productions. Usually someone needs a 5 minute video for marketing or advertising. That's Buddy Valastro of Carlo's Bakery in Hoboken, N.J. You may also know him from the TLC reality show "Cake Boss". I spent half a day taping at his Jersey City bakery. It was really more like a cake factory. The regional distributor for Thermo King Refrigeration brought me in to create a few finished videos highlighting some of their customers. Fans of the Cake Boss reality show can tell you that their custom cakes need to be refrigerated during delivery. Buddy lost some due to a faulty delivery truck refrigeration unit. Thermo King to the rescue! Now all of Carlo's Bakery trucks are cooled by Thermo King. There was product placement throughout the video and Buddy's voice over the b-roll extolling the virtues of Thermo King Truck refrigeration units. We did some on camera with Buddy and he recorded his narration in the quiet of his office. These videos ended up on the Thermo King East website and on DVD.

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